Lab by Macro

The Macro has always been more than just a museum. An exhibition space, certainly, but also a living place, made by people, ideas and connections. The energy is already there; the problem is that it comes and goes, depending on the moment, on the occasion.

Lab by Macro is an independent sub-brand designed to break down the barriers between the institution and the city: a community-based workshop where artists and local residents work side by side. From that connection the visual identity and the logo concept originate.