Vivi il cinema!

Vivi il Cinema is a free open-air cinema project organised by the Fondazione Cinema per Roma, which brings a large cinema screen under the stars to various locations across the city. The communication campaign was created to give a consistent identity to this widespread experience, ensuring it retains a unified feel whilst showcasing different venues.

The project was structured on two levels. The first involved the design of posters for each of the screening venues: one poster for each of the three venues, designed to give each location its own identity and distinctiveness whilst maintaining a common visual language that ties the whole initiative together. A motion version has also been developed for this format, which translates the static identity into motion and amplifies its presence on dynamic channels.

The result is a modular communication system: strong and specific within each individual arena, yet unified and immediate in its overall vision.